Welcome to the Tiller Glossary, your inside track to understanding concepts and jargon related to
branding, design, development, marketing, and more.
Term of the day
Usability is the degree of ease a user has when using your website or product. The more effective, efficient, and user-friendly a website is, the more satisfied the users will be.
Featured terms
Brand strategy involves translating your technical offering into a clear value proposition and backing it up with a messaging framework and brand personality you can own.
Graphic designers manage the visual identity of a brand from the logo to the colour palette to the illustrations. Graphic design is often used in a wide range of marketing materials.
Logos imbue your brand’s overarching messaging, feeling, or story within one graphic or glyph.
Brand identity guides the visual elements that distinguish your brand in a sea of competitors.
Brand guidelines outline the tools, defined rules, and standards for communicating your brand.
Brand development is the continuous process of defining, refining, and testing your overall brand strategy.
A 5-second test is a form of usability testing that tests how effectively a message is communicated through design.
Branding is the process of creating a uniquely identifiable company or product and promoting it via marketing and advertising. It includes the name, logo, and overall design.
Brand equity is the value a company gains from a consumer’s positive perception of their brand compared to a generic equivalent.
Term of the day
Usability is the degree of ease a user has when using your website or product. The more effective, efficient, and user-friendly a website is, the more satisfied the users will be.
