Personality
Specific, actionable brand attributes personify your brand and build emotional and meaningful connections with your audience.
“Attentive, responsive, and detail-focused management and strong creative brought our brand vision to life and captured the intricacies of our platform. ”
Emmett McPartlin
Director of Marketing
Kudos
We were surprised by how helpful the brand workshop was. I did not think that after just two days we'd be able to walk away with a direction on brand and messaging.
Brittany Gunter
Director of Marketing
Faction
Quick fix logo? No, you want a brand.
Reach your audience.
Get a unique brand identity strategy built by designers who get the intricacies of B2B software. We craft versatile brands that grab attention while scrolling, communicate clearly when landing, and stimulate engagement when buying.
Driven by business goals + Competitor scan + Flexible and scalable
It’s your brand. Own it.
B2B buyers are looking for well-established, easily recognizable brands. Make your brand the obvious choice. We work closely with you to develop a creative approach that visually expresses your value in a unique and memorable way.
Story-driven approach + Distinctive visual brand elements + Clear brand guidelines
Make software human.
Tired of looking and sounding like everyone else? Make your brand more relatable and recognizable with distinct brand attributes suited to your offering and audience. Equip your team to consistently express your unique personality across marketing and sales channels.
Brand archetypes + Personality traits + Documented brand voice
Stop writing like an engineer.
No offense to the nerds, we have some ourselves. Most people don’t want (or don’t have time) to understand the technical side of your product. Streamline decision-making with brand messaging that clearly communicates your unique value and benefits – without the jargon.
Positioning + Value proposition + Key messages + Benefits and proof points
Brand guidelines – a must-have for success.
We develop and document comprehensive brand guidelines to help you apply your brand consistently across all sales and marketing assets.
Key messages
A messaging framework defines your brand’s benefits and proof points. Brand voice is documented, clear, and actionable.
Logo
Responsive branding and clear boundaries (logo misuse, minimum size, etc.) enable employees, partners, PR/media, and more to accurately present your brand.
Colour
Primary, secondary, and tertiary palettes form a deep and versatile palette that can span web, product, and marketing.
Typography
Defined brand typography helps build a consistent, recognizable brand and makes it easier for users to consume information.
Visual brand system
Icons, illustrations, patterns, and templates empower you to deliver a cohesive brand experience across all customer touchpoints.
