Glossary

Your inside track to understanding concepts and jargon related to branding, design, development, marketing, and more.

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Mobile Wireframes

What are mobile app wireframes and their benefits? Learn more about how to create mobile app wireframes.

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Responsive Web Design

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Wireframing

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On-Page SEO

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3-Click Rule

What is the 3-click rule and what is its origin? Learn more about this myth and the studies that challenge the 3-click rule.

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Anchor text links two web pages together using clickable words or phrases within a hyperlink. Anchor text helps web visitors understand what they are clicking on and what it will lead to. Learn more here.

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Annotated Wireframes

What are wireframe annotations and why are they important? Learn what and when to annotate and who uses them.

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API Integrations

What is an application programming interface (API)? Why it is important? Read on for a non-technical guide to API.

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Backlinks

What are backlinks? Learn what they are, why they're important, and simple strategies you can use to earn them for your website.

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Bounce Rate

Learn what a bounce rate is and reasons your bounce rate may be high on your website. Plus, read helpful tips to reduce your bounce rate.

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Brand Development

What is Brand Development? Learn what it is, what it helps you define, and why it's so important for marketing and design.

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Brand Equity

Looking to learn more about brand equity? Read more to find out exactly what brand equity is, how you define it, and more.

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Brand Identity

What is brand identity and how can a strong brand identity be developed, maintained, or improved? Read on to learn more.

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CMYK

Whether printing a brochure, poster, or photograph, CMYK printers accurately match and replicate the colours on a digital display by combining percentages of cyan, magenta, yellow, and black.

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