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API Integrations

What are API integrations? 

An application programming interface (API) connects the flow of data between two or more computers or software applications. In other words, API allows your programs and devices to talk to each other. 

How do API integrations work?

When you open an internet-connected application, data is stored and sent to a server. The server interprets, actions, and routes the data back to your device.  

Imagine you’re searching Google Maps for an Italian restaurant. You search the relevant keywords in the Google Maps app and it instantly pulls up Italian restaurants near you, their business hours, contact information, and current capacity, all without visiting their website. An API enables the restaurant website and Google Maps to exchange data with each other, allowing for increased efficiency. 

Problems API integrations help you solve
You’re putting in unnecessary manual effort 

APIs help you automate processes and avoid duplicating efforts. 

Your team is disconnected 

APIs make it easier for your teams to communicate and share critical information across your business. 

You’re missing out on functionality 

APIs let you harness the power of third-party applications and increase the value of your own offerings.

The benefits of API integration for businesses
Save costs and lower your risks

Reduce your overall costs with a built-and-tested solution that helps get you into the market fast with lower risk than a bespoke offering.

Get scalability and flexibility

Access new data and functionality without having to incur the costs and hassle of replacing your existing tools.

Automate tasks and processes

Eliminate manual work, streamline your business processes, and increase efficiency. It all leads to time and cost savings.

Connect disconnected tools

Bring together the digital tools and data you’re already using to enable your team and deliver great results with less time and effort.

Centralize your data

Create a single source of data truth right from day one. Data centralization is one of the most powerful ways to drive efficiencies.

Common API integration software for SaaS and tech
  • WordPress
  • CraftCMS
  • HotJar
  • Salesforce
  • HubSpot
  • Mailchimp
  • Drift
  • AWS
  • Stripe
  • DigitalOcean
  • FullStory
  • PayPal
  • Shopify
  • Marketo
  • Google Analytics
How to leverage API integrations 
Build your brand

Third-party integrations help you automate your marketing efforts, gather more detailed analytics, improve customer support, and enhance the efficiency of your customer relationship management tools.  

Expand functionality

Offer more value to your customers by facilitating transactional emails, payment gateways, chat, video, file management, and more. The opportunities are endless. 

Integrate with your back office

Make your HR, Accounting, and IT teams’ lives easier. Use APIs to facilitate a seamless transfer of information across your business.  

Edit content

Use APIs in your content management system to edit and update your content anywhere. 

Related Terms

Brand Strategy

Brand strategy involves translating your technical offering into a clear value proposition and backing it up with a messaging framework and brand personality you can own.

Anchor Text

Otherwise known as link text, a link title, or a link label, anchor text can be described as clickable words or phrases within a hyperlink that connects two web pages.

Search Engine

Database tools that help users find content on the World Wide Web. Once a user enters a keyword or search query, search engines curate a list of the most relevant webpage URLs, images, or videos, known as the Search Engine Results Page (SERP).