Brand guidelines give your team clear direction on brand usage.
Brand guidelines help protect your brand. They’re a manual on how your brand should be used by everyone in your organization. Brand guidelines can include everything from brand identity design to copywriting guidance.
This was the smoothest rebranding I’ve ever been a part of.
Why you need brand guidelines.
Brand guidelines provide direction for your entire company on the use of everything from your logo, to typography, to brand colours and related icons. It’s a manual outlining everything you need to do to communicate a consistent, clear brand in the market.
Strong guidelines build strong brands.
Your company can build brand equity by consistently expressing your brand across all platforms and mediums. Your team can use the guidelines to make creative and strategic decisions and external vendors can use them to guide their work.
What’s included in brand guidelines.
Brand guidelines include some or all of the elements below. They provide clear creative and technical direction on how to present your key brand identity elements in your marketing and communications work.
The logo anatomy provides a clear description of the primary logo. It typically includes a combination of an icon and a wordmark.
The minimum clear space details the boundaries and distance the logo should receive from all other content elements.
Minimum size guidelines ensure all elements of a logo are both visible and recognizable when displayed at small sizes.
Logo misuse provides a variety of examples of potential improper use of the logo which can damage your brand in the market.
Logo variations outline acceptable uses of the logo beyond the primary logo anatomy. This allows for cohesive versatility in logo use.
Clearly defined brand colours help maintain brand consistency across a wide range of digital and print environments.
Defined brand typography helps build a consistent, recognizable brand and makes it easier for readers to consume.
I’ve had the pleasure—and the headache—of being part of multiple rebrandings. This one, I can truly say, was a pleasure. This was the smoothest rebranding I’ve ever been a part of.
We offer additional visual content design to enhance your marketing.
For companies that want additional support in launching or re-launching their brand, we provide a variety of strategic and creative assets to assist with go-to-market activities.
- Content marketing
- E-mail campaigns
- Case studies
- Slide decks
- Annual reports
- Blog graphics
- Social media graphics
- Event graphics
Want to see what brand guidelines look like?
We’ve uploaded a finished set of brand guidelines so you can get an understanding of what is typically included in this package.
Need a logo? Want to develop your visual brand elements?
Our brand identity design services take you from first inspiration to a full visual brand identity, including logos, brand colours, typography and more.