Brand Guidelines | Tiller Digital

Why you need brand guidelines.

Brand guidelines provide direction for your entire company on the use of everything from your logo, to typography, to brand colours and related icons. It’s a manual outlining everything you need to do to communicate a consistent, clear brand in the market.

Strong guidelines build strong brands.

Your company can build brand equity by consistently expressing your brand across all platforms and mediums. Your team can use the brand guidelines to make creative and strategic decisions and external vendors can use them to guide their work.

What’s included in brand guidelines.

Brand guidelines include some or all of the elements below. They provide clear creative and technical direction on how to present your key brand identity elements in your marketing and communications work.

Logo Anatomy

The logo anatomy provides a clear description of the primary logo. It typically includes a combination of an icon and a wordmark.

Clear Space

The minimum clear space details the boundaries and distance the logo should receive from all other content elements.

Minimum Size

Minimum size guidelines ensure all elements of a logo are both visible and recognizable when displayed at small sizes.

Logo Misuse

Logo misuse provides a variety of examples of potential improper use of the logo which can damage your brand in the market.

Logo Variations

Logo variations outline acceptable uses of the logo beyond the primary logo anatomy. This allows for cohesive versatility in logo use.


Clearly defined brand colours help maintain brand consistency across a wide range of digital and print environments.


Defined brand typography helps build a consistent, recognizable brand and makes it easier for readers to consume.

I’ve had the pleasure—and the headache—of being part of multiple rebrandings. This one, I can truly say, was a pleasure. This was the smoothest rebranding I’ve ever been a part of.

Hannah Mans
Director of Marketing, Directive Consulting

We offer additional visual content design to enhance your marketing.

For companies that want additional support in launching or re-launching their brand, we provide a variety of strategic and creative assets to assist with go-to-market activities.

  • Content marketing
  • E-mail campaigns
  • Case studies
  • eBooks
  • Slide decks
  • Annual reports
  • Brochures
  • Letterhead
  • Blog graphics
  • Social media graphics
  • Event graphics
  • Apparel

Want to see what brand guidelines look like?

We’ve uploaded a finished set of brand guidelines so you can get an understanding of what is typically included in this package.

Need a logo? Want to develop your visual brand elements?

Our brand identity design services take you from first inspiration to a full visual brand identity, including logos, brand colours, typography and more.

Learn about brand identity design


See how we helped a best-in-class service provider grow their revenue by 233.76%.

Read more

We knew our goals. We knew the audience we wanted to attract. But we didn’t know exactly how to get there and we struggled to articulate what we wanted out of our visual assets.

Joel Klettke
Founder, Case Study Buddy

Not sure where to start with your brand?

Request a Brand Audit