Glossary

Welcome to the Tiller Glossary, your inside track to understanding concepts and jargon related to branding, design, development, marketing, and more.

Term of the day

Customer Experience

Customer experience is the sum of all interactions a customer has with your brand throughout the customer journey, both direct and indirect.

Featured Terms

Customer Experience

Responsive Web Design

Wireframing

Branding

5-Second Test

A 5-second test is a form of usability testing that tests how effectively a message is communicated through design.

Brand Development

Brand development is the continuous process of defining, refining, and testing your overall brand strategy.

Brand Equity

Brand equity is the value a company gains from a consumer’s positive perception of their brand compared to a generic equivalent.

Brand Guidelines

Brand guidelines outline the tools, defined rules, and standards for communicating your brand.

Brand Identity

Brand identity guides the visual elements that distinguish your brand in a sea of competitors.

Branding

Branding is the process of creating a uniquely identifiable company or product and promoting it via marketing and advertising. It includes the name, logo, and overall design.

Graphic Design

Graphic designers manage the visual identity of a brand from the logo to the colour palette to the illustrations. Graphic design is often used in a wide range of marketing materials.