Drag
“The level of expertise, professionalism, flexibility, and support is unsurpassed by any other creative agency I’ve ever worked with.”
Shannon Vander Meulen
Co-founder & CMO, WaitWell
30% higher organic traffic
91% increase in ‘Talk to Sales’
pageviews
74% lower bounce rate on
interactive demo
WaitWell’s virtual queuing and booking platform allows customers to join a virtual queue and use their wait time productively instead of wasting time standing in a physical lineup. For busy service providers like higher ed institutions, hospitals, and government services, this means more satisfied customers, less stressed staff, and increased operational efficiency.
Company Size
Startup (2-10)
Category
Queue Software
Services
B2B, B2G
Our Work
- Branding
- UX/UI Design
- Web Design
- Digital Strategy
- Copywriting
Challenge
Attracting enterprise-level clients
Breaking into a new market can be a challenge, especially for a startup with limited reach and even less runway. But WaitWell knew that building trust among early adopters and potential investors was vital to their long-term success.
That’s why WaitWell invested in their branding and website early. They needed strong branding that resonated with enterprise-level clients.
WaitWell also needed ‘rules for the road’ to establish cohesive and consistent visual design standards. And their website had to capture this refreshed identity, clarify the platform’s value for ICP, and deliver a seamless user experience.
To pull off the ambitious brand and web project, WaitWell partnered with Tiller.
Solution
Establishing credibility via strong brand identity
Brand development and documentation
Through a series of workshops, Tiller helped WaitWell cement their positioning and value proposition. We leaned heavily into how WaitWell’s solution improves operational efficiency and customer satisfaction for busy service locations across verticals, including registries, hospital waiting rooms, university campus services, doctor offices, and more.
With this positioning as our North Star, we crafted a strong brand identity for WaitWell. Brand work included: an updated logomark, designed to be visually striking and memorable; a bold color palette to move upmarket with confidence; key messages to appeal to an enterprise audience without alienating SMB buyers; and a brand voice guide to align communication.
We packaged all of this work up into a brand guide that brought cohesion to WaitWell’s messaging hierarchy, brand identity, brand voice, and brand-in-use examples.
“Everything was so well structured and organized by Tiller to keep us on track. It made the lift on our side much lighter than we anticipated.”
- Shannon Vander Meulen, Co-founder & CMO
Strategic, high-performing website
WaitWell’s robust platform has solutions for queue management, appointment bookings, virtual meetings, operational analytics, event ticketing, and service workflows. We expanded the sitemap to demonstrate the full breadth of WaitWell’s offering, building bespoke pages for each use case. We also built pages and crafted specific messaging for different company sizes (enterprise or SMB) and industries (healthcare, government, higher education, and more).
Wole Olayinka, WaitWell’s Web Content Manager, says, “Team Tiller understood our business needs and delivered in the form of precise and engaging copy.”
The entire website is built to be easily scalable without a dedicated dev team and search engine optimized to improve brand visibility in search. Every page makes heavy use of proof points — stats, case studies, and testimonials — to amplify WaitWell’s credibility.
Drag
“What we found most impressive about Tiller was their exceptional ability to deliver high-quality work on a tight schedule. Despite the compressed timeline, they never compromised on the quality of deliverables.”
Wole Olayinka
Web Content Manager, WaitWell
Results
Organic traffic grows 30% in one quarter
Tiller’s B2B SaaS expertise and strategy helped WaitWell improve brand credibility and move upmarket. Now, the Calgary-based startup is better equipped to scale up and communicate consistently across channels while it does so.
“The quality of the work is evident in the visually appealing and user-friendly website we have. Their understanding of WaitWell’s business and product, especially from a copywriting and content design standpoint, is reflected in the clear and compelling content, and we're quite happy with it.”
- Wole Olayinka, Web Content Manager
Within one quarter of launching the new branding and website, WaitWell saw a noticeable uptick in website traffic, user engagement, and content performance. Most significantly:
- 30% higher organic traffic
- 91% increase in ‘Talk to Sales’ pageviews
- 74% lower interactive demo bounce rate
“Tiller successfully adhered to all project timelines, completing the work on schedule, and ensuring a largely smooth transition to the new website.”
- Wole Olayinka, Web Content Manager
Drag
“The feedback from stakeholders has been overwhelmingly positive. Internally, team members are pleased with the new branding, brand guide, and website design.”
Wole Olayinka
Web Content Manager, WaitWell
