How Veriforce
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“Tiller Digital's most impressive attribute is their ability to tell a story. Their design-eye and writing quality were top-notch and helped communicate our brand in ways that we did not expect.”
Matt McGee
Director, Creative Services, Veriforce
10% increase in website leads
20% improvement in keyword rankings
40% better domain authority
Veriforce is a global supply chain risk management company that gives organizations complete visibility and control over the safety and compliance of their company, workers, and worksite. They empower companies across industries with the information and resources needed to make better hiring decisions, get contractors ready to work faster, ensure on-site tasks are executed correctly, and capture data to inform future business decisions.
Company Size
Enterprise (200+)
Category
Supply Chain Risk Management Software
Services
B2B
Our Work
- Branding
- UX/UI Design
- Web Design
Challenge
Repositioning and expanding global reach
Following a series of mergers and acquisitions, Veriforce needed a website refresh. The company’s expanded product suite had to be presented as a unified solution for a global audience. The site had to be easy to update and capable of supporting the needs of current users without inhibiting future M&A activity and subsequent growth.
Most importantly, the new website had to speak to (and convert) four distinct audiences that touch supply chains in different ways: hiring clients, contractors, instructors, and evaluators.
Veriforce’s previous website had been very product-focused, so this user-centric design was a bold new direction. To successfully pull it off, Veriforce partnered with Tiller.
“We needed to build a web presence that would scale with our business and guide different audiences through a variety of journeys. Our [former] site wasn’t built for today’s Veriforce.”
- Matt McGee, Director, Creative Services.
Solution
Strategic website redesign puts users first
Bespoke user journeys
Tiller helped Veriforce reinvent their website strategy. We did this in three key ways:
1. Reimagined sitemap. The new mega menu categorized each page by target audience, making it easy for users to self-identify and locate relevant information.
2. Benefit-driven messaging. Rather than focusing on product features, we wrote concise, value-driven copy emphasizing what each segment could achieve with Veriforce. Each segment also had tailored calls-to-action (CTAs) inviting specific conversions.
3. New proof and content. We filled out content gaps by creating 11 unique industry pages and seven use case pages that demonstrated the breadth of the new, unified Veriforce ONE solution across a wide range of complex supply chain situations.
Future-proofing
In addition to optimizing each user journey, we implemented a focused keyword strategy across all core pages, including the new Supply Chain Sustainability and ESG commitment pages. This strategy drives organic web traffic and helps Veriforce differentiate itself in a competitive space.
We also took future scalability into account during development:
- Leveraged component-based development to enable future UI designers and developers to take control of and easily change or add new interfaces.
- Enabled multilingual support for six languages at launch + the ability to add more.
“We received a lot of great feedback about the visuals, the approach, the content, and the overall experience. It was exactly what our company needed.”
- Matt McGee, Director, Creative Services.
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“The team had a well-thought-out process to execute on the scope. Each phase was documented, communicated, and held accountable throughout.”
Matt McGee
Director, Creative Services, Veriforce
Results
Scalable, high-performing website
It took less than 18 weeks to go from strategy to launch. The redesigned corporate website successfully positioned Veriforce ONE as the new, centralized Veriforce solution. It appealed directly to each of Veriforce’s target audience segments with right-time, right-place messaging.
“[Tiller helped] position our company and solution in the most effective and impactful ways.”
- Matt McGee, Director, Creative Services.
Within two months of launch, Veriforce reported a 10% month-over-month increase in lead conversions and a 12% increase in contractor conversions. They also saw a surge in organic traffic as the number of ranking keywords grew by more than 20%.
The new content also helped Veriforce cement its credibility, even in new international markets. Veriforce calculated a staggering 40% increase in Domain Authority month-over-month. This increased authority will help Veriforce accelerate new customer acquisition.
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“Tiller exceeded my expectations throughout the project and is by far one of the best agencies I've ever worked with.”
Matt McGee
Director, Creative Services, Veriforce
