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“Tiller has been such an incredible strategic partner in helping us build a beautiful and powerful website designed to showcase our brand and value. They are true B2B website experts.”
Paige Mamer
Marketing Specialist, SeisWare
93% more website conversions
3x increase in U.S. RFIs
23% higher organic traffic
SeisWare International Inc. creates integrated geoscience interpretation software for subsurface projects in oil and gas, helium, geothermal, CCUS, and more. Their solutions make it easier for multi-disciplinary teams to visualize, analyze, and share up-to-date subsurface data and development plans.
Company Size
Scaling (10-200)
Category
Geoscience Software
Services
B2B
Our Work
- Web Design
- Branding
- Sales Enablement
Challenge
Growing website leads and conversions
SeisWare engaged Tiller because their website wasn’t drawing enough traffic or converting.
An unintuitive user journey was partly to blame — visitors had to visit product pages before they even had the option to contact SeisWare’s sales team or submit a request for information (RFI). The site was also resource-light, which resulted in higher churn. Potentially good leads had trouble finding relevant information, like brochures and case studies.
But the biggest culprit behind the website’s poor performance was a lack of clarity. “We had received feedback from our target market that people didn’t understand what we did,” explains Paige Mamer, Marketing Specialist at SeisWare. SeisWare needed to communicate their differentiated value and stand out — especially in the U.S. markets they were targeting.
Solution
Clear messaging. Better UX. Tons of proof.
Customer discovery
To identify key differentiators, Tiller interviewed SeisWare’s customers. We wanted to know what real users loved about the platform. While many appreciated specific features or capabilities, the most repeated phrase was “easy to use.” Geologists and geophysicists loved being able to effortlessly build planning pads in 3D, run ‘what if’ scenarios, budget drilling costs, and more. Many had tried other platforms but found them too unintuitive.
We’d found the core message. SeisWare is the most intuitive geoscience software for exploration development and beyond. Now we had to revamp the website to highlight SeisWare's role in supporting geophysicists and geologists in oil, gas, and emerging energy sectors.
Top-to-bottom website redesign
In order to reduce on-site friction and increase touchpoints, Tiller helped SeisWare…
- Refine core product pages to communicate specific benefits for geology, geophysics, and field development. We also augmented strong copy with more product imagery.
- Add more up-front information on product packages, such as “Geoscience Exploration” and “Geoscience Development,” to address specific industry needs and use cases.
- Add calls to action (CTAs) on every page to facilitate intuitive user journeys.
SEO copywriting
The website puts users first but it also adheres to SEO best practices. Optimized copy on each page helps SeisWare rank for target keywords, drawing in more organic traffic. We also helped SeisWare build out a robust resource library containing a wealth of valuable geoscience white papers and case studies to support individual user journeys and create
Differentiated brand personality
We used copy to capture and communicate SeisWare’s brand personality — and it’s wholly unlike anything else you’ll find in the industry. Where traditional geoscience software companies have technical websites devoid of brand personality, SeisWare’s team is extremely personable. We embraced that differentiator: translating complex, science-based, industry-focused language into something accessible and playful, but still informative.
“We have a unique personality for a geoscience solution company — very personable and people-focused. Our website and copy finally reflect our brand personality.”
- Paige Mamer, Marketing Specialist
Credibility boost
Nothing says “credible” like satisfied customers. That’s why the new website is built on a bedrock of proof. It includes customer testimonials, results metrics, and case studies — all evidence from real customers who have used SeisWare to save time, increase efficiency, and mitigate risk.
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“The new website created opportunities for content download that we didn’t have before — brochures, whitepapers, etc. Now people can download them without having to ask us and we can easily follow up.”
Paige Mamer
Marketing Specialist, SeisWare
Results
More qualified leads. Higher conversions.
Website completed ahead of schedule
It needs to be said — Paige was an incredibly engaged point of contact. Whenever she needed to review copy or bolster our geoscience knowledge, she responded quickly and enthusiastically. Due to that strong collaboration, we completed the new website a full week ahead of schedule.
Paige says, “From start to finish, the project proceeded from stage to stage very rapidly. We launched a week ahead of time! Even our feedback was addressed at lightning speed!”
Boosted conversions in target market
Shortly after launch, Tiller and SeisWare analyzed the new site’s performance. Measuring two months on either side of the launch revealed stunning improvements, including 23% higher organic traffic and 93% more form fills and brochure downloads.
Additionally, Paige noted an unexpected increase in global reach. RFIs were now coming from all around the world — and volume from the U.S. market nearly tripled. The previous website wasn’t equipped to handle more variety in RFIs, but the new website gave SeisWare the ability to distinguish Academic RFIs from interest in SeisWare packages and products.
“Now when we see a lead come in, we can see if it’s an RFI, download, someone interested in a product or package, or something else. It helps us better classify requests and wherethey should go without having to do a discovery process every time.”
- Paige Mamer, Marketing Specialist
“Even better than we imagined”
The new website helps SeisWare stand out in a very niche, technical market. It communicates the value of different software packages and showcases the uniquely personable brand. It’s easy to navigate and enables SeisWare’s team to capture and follow up on qualified leads effectively.
“Tiller made the vision for our website come to life and made it even better than we imagined. They really understood the value of our company and showcased it effectively through thoughtful copy and design”
- Paige Mamer, Marketing Specialist
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“In terms of leads coming in through the website, we’ve definitely seen an uptick. We’re keeping our salespeople busier than ever.”
Paige Mamer
Marketing Specialist, SeisWare
