Drag
“Our inbound went from effectively zero to up 700% in six months, helping double our growth.”
Kelsey Hahn
CEO & Co-Founder, Monark
16 weeks from website
kick-off to launch
700% increase in inbound
leads in 6 months
2x growth year-over-year
Monark is an AI-powered leadership development and performance optimization platform that combines AI-driven personalized micro-learning with live cohort-based sessions to foster real, lasting behavioral change among new and emerging leaders.
Company Size
Scaling (10-200)
Category
Ed/HR Tech
Services
B2B
Our Work
- Branding
- Website UX/UI
- Web Design
- Digital Strategy
- Copywriting
Challenge
Generating inbound pipeline from scratch
For years, Monark grew primarily through word-of-mouth, case studies, and its network. But after securing $1.8M in seed funding, it was finally time to invest in their website.
For Co-Founders Kelsey Hahn and Amanda Julian, this had always been the plan — iron out product-market fit and positioning, and budget for a heavier investment in web and marketing post-seed. It was time to turn the tap on inbound.
However, neither Kelsey nor Amanda anticipated how hard it would be to find an agency partner to help plan and execute a website redesign that captured their brand and voice.
“We went through multiple phases of attempting to hire an agency to help us with the website. We had gone so far as to get initial mock-ups. But in every case, it was so far off base and the messaging was so poor.”
- Kelsey Hahn, CEO & Co-founder
Solution
A digital marketing agency that “gets” B2B SaaS
Deep expertise means no wasted time
Still stinging from the disappointment of the ‘traditional agency experience,’ Kelsey was wary when she met with Tiller’s CEO, Chantelle Little. She says, “I was honest about my skepticism with agencies and their lack of ability to understand our messaging and our market.”
Tiller laid those fears to rest. Our team quickly demonstrated a deep understanding of the complexities of the SaaS business model and the pressures faced by VC-backed SaaS startups. And we didn't spend months in ‘strategy limbo’ to get there.
“Founders and busy startups can’t spend months on ‘discovery’ — but many agencies insist on it. Tiller was different. Yeah, they did discovery, but it wasn’t crazy and it was not expensive. They just get it — they get our industry.”
- Kelsey Hahn, CEO & Co-founder
Structured projects create clear expectations
Clear timelines, detailed deliverables, and a structured process helped set Monark’s website redesign up for success. Tiller’s systematic approach mitigated Monark’s concerns about the project’s completion timeline.
We consistently hit milestone deadlines, from the delivery of style tiles and web page wireframes, to the completion of final deliverables: a brand style guide and website.
“Tiller’s rigor stood out from the beginning. The proposal was very clear and timeline-oriented; we had a clear view of milestones and who owned each part of the process.”
- Kelsey Hahn, CEO & Co-founder
Outcome-focused approach fuels success
Tiller kept the project roadmap laser-focused on Monark’s end goals: driving inbound, growing brand credibility, and getting in front of more ICP leads to hit ambitious ARR targets.
Throughout the redesign, we used data to back every decision, from Hubspot integration to conversion-optimized copy that addressed the needs of Monark’s audience. The website had to be visually appealing and a powerful tool for attracting and engaging leads.
“We needed a beautiful-looking, front-facing website to help prospects find us and learn more about us — and Tiller delivered. Now, we’re showing up higher in Google for target keywords and getting reach-outs from international prospects that we weren’t getting before.”
- Kelsey Hahn, CEO & Co-founder
Partnership that actually feels collaborative
When asked what sets Tiller apart from other agencies, Kelsey says, “Tiller put ego aside. They took our input and helped us elevate our brand — adding nuance and consistency to how we use our logo, colors, and fonts — without changing the elements we were happy with. It sounds small, but it was so important.”
Kristina von Krauss Shead, marketing and communications manager at Monark, echoes this sentiment. She recalls bracing herself for a rocky handoff, only to be pleasantly surprised when she joined Monark’s team midway through their work with Tiller.
“I don’t think I’ve ever worked with an agency that was as organized, friendly, professional, and collaborative in their communication as Tiller.”
- Kristina von Krass Shead, Marketing & Communications Manager
Drag
“We needed a beautiful-looking, front-facing website to help prospects find us and learn more about us — and Tiller delivered.”
Kelsey Hahn
CEO & Co-Founder, Monark
Results
Inbound leads increased by 700% in 6 months
On June 25, only 16 weeks after kick-off, Monark’s new website went live. The reaction was swift and unanimous. “We launched it and, immediately, investors and prospects loved it. To this day, prospects mention how much they love our website,” Kelsey says.
In the months that followed, Kristina used the new brand style guide to enforce brand consistency as she doubled down on Monark’s marketing efforts. Kristina describes it as a ‘framework’ that enables her to wield the website effectively.
“I’ve seen a bunch of different brand guides and this one was super well organized and easy to run with. Having those guidelines from the beginning makes my marketing work so much easier.”
- Kelsey Hahn, CEO & Co-founder
Within six months of launch, Monark’s goal-aligned website and their big marketing push were already paying dividends. Kelsey says. Now, she enthusiastically recommends Tiller to other SaaS companies, especially if they’re post-seed and ready to use inbound to fill pipeline.
“Heads and tails above any other agency we’ve worked with in the past. Dazzling creative doesn’t mean a thing if you don’t have the execution, organization, and collaboration that Tiller brings to the table. Our inbound went from effectively zero to up 700% in six months, helping double our growth."
- Kelsey Hahn, CEO & Co-founder
Drag
“Heads and tails above any other agency we’ve worked with in the past.”
Kelsey Hahn
CEO & Co-Founder, Monark
