Winmo

Winmo is a sales intelligence software that points business development professionals and sales teams to the right people at the right time to enable companies to close more deals. Winmo has a large customer base in both North America and the UK.

The challenge

Redesign and optimize the Winmo website to drive more qualified leads.

Winmo came to us needing a modern, SEO-optimized website that could drive more qualified leads and better communicate their offering to specific audiences in the UK as well as the U.S. The existing templated website was confusing their prospects and making their brand feel smaller than they were. The website also felt inconsistent with Winmo’s brand character – in addition to being professional and highly-experienced, they are fun and approachable, but that experience and personality wasn’t coming through on the website.

Copywriting
Web Design
Web Development
Responsive Design
API Integrations

See the website in action.

Launch Site

The solution

Strategic user journey and seamless marriage of copy and design.

Winmo had a lot of valuable content to offer their audience, so we created a more robust resource center and improved the navigation to make it easy for users to find content. We wrote new messaging in a fun, approachable brand voice and brought it all to life with a cohesive, modern UI design. We crafted targeted messaging for Winmo’s specific audiences, wove customer success stories throughout the site, and clarified the user journeys to give prospects a clear path to action.

The result

A cohesive, modern design with messaging that speaks directly to Winmo’s ideal customers.

Winmo’s new visuals communicated the value of their product in a way they hadn’t been able to communicate before, and the UI design we provided influenced various components of their visual marketing assets. This, combined with the clear articulation of Winmo’s value proposition in context of their customers’ pain, presented Winmo as the go-to solution over their competition. Winmo is excited about the impact the website has been driving as they continue to push forward towards ambitious goals.