Visual rebranding & website
- Brand Identity Design
- Web Design
- Web Development
Repositioning an elite SEO agency to attract enterprise level clients.
Growth in revenue
Q4 2018 - Q1 2019
Decrease in BOFU conversions
In October 2018, Directive needed a change. They’d established themselves as a trustworthy brand, but they weren’t attracting the global audience or the enterprise-level clients they wanted to work with.
Directive decided to rebrand. They hired Tiller Digital to help them find visual branding that would distinguish them from start-ups in the market, communicate their experience and expertise, and attract higher tier clients.
Tiller had a tight deadline. Directive wanted to launch their new look in early December, giving Tiller less than two months to overhaul everything including their overall brand image, logo, and website design.
Tiller got to work right away, collaborating with Directive to identify their needs and define the scope of their work. Then they started their design work, including:
In under two months, Tiller helped Directive transform their branding. They redesigned approximately 20 pages, plus their blog and case studies.
The goal of the rebrand had always been to decrease unqualified leads in Directive’s sales funnel and attract a higher tier of clients. With Tiller’s help, they realized that goal.
Six months after they launched their new website, their bottom of the funnel conversions had decreased by 52% due to SMBs naturally filtering themselves out, and they were attracting more of their ideal clients—mid-market and enterprise-level clients.
By filtering out more unqualified leads, they were able to increase their revenue by 12% from Q4 2018 to Q1 2019.
According to Director of Marketing Hannah Mans, partnering with Tiller resulted in the smoothest rebrand she’s ever been a part of.