The Calgary Construction Association approached Tiller to bring new life to a legacy brand to increase member engagement and reflect a commitment to leadership and change in their industry.
We help 75-year-old non-profits build the future.
Our Contributions
- Brand Strategy
- Brand Identity Design
- Copywriting
- Website Design
- Website Development
We presented the website to our board and there was nothing but positive things to be said! It looks great. Everyone from Tiller has been an excellent support. We somehow even launched on time! Thank you so much and I look forward to continuing to work with Tiller in the future.
Kirsten Carson
Coordinator, Marketing & Communication
01: The Challenge
The Calgary Construction Association (CCA) is a 75-year-old non-profit organization that advocates for the construction industry. The CCA is equally passionate about helping its members thrive and bringing innovation to an industry that often struggles with change. The CCA needed to increase member engagement, improve communications and make resources more easily accessible, and demonstrate how technology is changing their industry.
02: The Solution
We worked closely with the CCA team to understand their goals, industry, and membership. We crafted a brand strategy, messaging and new brand identity that makes clear the CCA’s commitment to community, leadership, and innovation while honouring its storied past. We then expressed it all in a website with a simplified back-end that simply and easily connects CCA member companies to key resources and support.
03: The Result
A modern brand that reflects both the construction community and the City of Calgary. Clear messaging that communicates the CCA’s deep commitment to its members, and its own leadership position in the industry and focus on advocacy. A website that is enabling increased membership numbers by simplifying registration and making information and resources easy to access and understand.
