Byzzer
Atlanta-based startup, Byzzer, is an actionable data and analytics platform that tells small CPG and retailers how to win more market share.
The challenge
Create a unique and memorable brand identity and effective website to gather qualified leads in preparation for the launch of their product.
As a new tech startup, Byzzer needed a professional brand and initial website release to build credibility, grow brand awareness, and attract and convert talent as they launched their new brand into the world. The website had to be ready to scale, seamlessly integrate with a CMS and sales pipeline, and facilitate efficient content updates and conversion tracking.
- Brand Development
- Brand Workshop
- Brand Identity
- Brand Guidelines
- Web Design
- Web Development
See the website in action.
The solution
Creative, comprehensive brand development, and a solid marketing foundation built to scale.
To succeed in the world of data and analytics, Byzzer couldn’t afford to look like everyone else. We took the Byzzer team through our Brand Workshop, then applied everything we learned about their business and goals. We crafted a modern logo, colour palette, and design style that captured their unique brand personality and would appeal to their target audience. Then we designed an eye-catching website with clear messaging and integrated waitlist functionality to drive conversions and referrals. We also launched a HubSpot-integrated blog built to scale with the evolution of their content.
The result
A solid marketing foundation built to scale.
We helped Byzzer build the foundation of their brand and set the stage for a phased go-to-market and lead generation plan including content marketing, social advertising, paid advertising, email marketing, referral marketing, and more. Their fresh brand stands out in the world of data and analytics, and their website now serves as a comprehensive content hub where they can execute a phased CTA approach to gain early market traction.
