Responsive Web Design

Responsive design automatically scales content and design elements, ensuring your website works for all users on all devices. And in today’s day and age, it’s a must.

Non-responsive websites? They lose every time.

People now routinely move from their mobile phones to tablets to desktops and back. A website that can’t offer a high-quality experience on all devices is going to frustrate users and ultimately drive away prospects.

Negative SEO impact

Google penalizes non-responsive websites, automatically putting your business at a critical disadvantage for search.

Negative user impact

More than 50% of B2B search queries are made on mobile. In other words, if users can’t engage with your business on their smartphones, you’ll miss out on half of the opportunities.

Loss of revenue

If users can’t find your website, or they have a poor experience and bounce, you’re ultimately losing out on potential revenue for your business.

Here’s why you need a well-built, responsive website

Our responsive web design services optimize your website for all device sizes so you can reap the benefits of a responsive site.

Standard practice

Responsive web design is now a design standard. It’s fully supported by all web browsers so all modern websites should be responsive.

Design thinking

We now have a better understanding of how humans interact with and consume content. A design thinking methodology delivers a natural, intuitive experience on each device.

Optimized user experience

Responsively designed sites make it easy for your users to access content without awkward scrolling or hunting around for the information they need.

Search engine optimization

Search engine algorithms will now penalize websites that are not responsive or mobile-friendly. Your site needs to be seamless across screens and devices for ranking purposes.

Simple management

With responsive web design, you only have to manage one site. There’s no longer a site for each device. Anytime you change content in the CMS it will update for all users on all devices.

Did you know?

47.96% of internet traffic now comes from mobile devices. Globally, mobile traffic will increase seven-fold between now and 2022. This means mobile-first design will become increasingly critical.

Source

How responsive web design works

  • On this full screen desktop layout, there’s significant room on the screen to show the design elements. Element #1 remains the largest and is the first place that draws the user’s eye. All other elements then follow in turn drawing the user through the experience.

  • This tablet screen has less physical space so the design elements dynamically stack on top of each other, still keeping the hierarchical priority of the elements we see in the desktop layout. They also retain their general relative size on the screen.

  • In this mobile device orientation, each individual design element stacks in a single column, which allows the user to scroll and experience the content in the same natural order as it is presented on tablet and desktop.

Case Study

See how we prioritized messaging to speak directly to a target market.

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Let’s optimize your website.

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