Brand Workshop

We kick off brand development with an interactive, comprehensive (and fun) branding workshop.

Thinking of developing your own brand?

Brand development is both an art and a science. And without the right process and expertise, it’s easy to lay the wrong foundation and end up missing the mark.

You might be too close to your brand
You lack brand expertise on your team
You can quickly burn time and money
You have many stakeholders to appease

The Brand Development Workshop is your ticket to a clear brand strategy

We live and breathe tech and SaaS, and we’ve noticed patterns in what companies like yours often struggle with. So we built a solution to help you get the clarity you need to win.

Connect the dots

The branding workshop helps bridge the gap between your business plan and your marketing strategy, ensuring your team is clearly aligned with your goals.

Map ideas

We provide a graphic recording of the workshop, which translates our real-time discussion into visuals to solidify concepts and ideas as they emerge.

Get on the same page

Our brand strategist steers your team through a structured conversation, drawing out key information and ideas that will help inform your brand development.

Lay your marketing foundation

The information we gather during the Brand Development Workshop helps clarify your target audience and forms the foundation of your marketing plan.

Clarify your culture and values

We encourage everyone to give input on company culture and values. This helps our teams align on what makes your business a great place to work and to do business with.

Move forward with confidence

The clarity you’ll gain in the workshop (and throughout the brand development process) will provide confidence for future marketing investments.

What to expect from your
brand workshop

Before the workshop

We’re hard at work behind the scenes, researching and preparing to deliver the maximum value possible to you and your team.

  • We review your industry, competitors, and other relevant content
  • We prepare an agenda ahead of the workshop so your team can come prepared

During the workshop

The workshop is an interactive, facilitated discussion between your team and ours. Typically our team will consist of a brand strategist, resident artist, creative director, and copywriter. And you can invite as many team members as you’d like to participate.

  • Option of digital or face-to-face workshop. Our resident artist offers digital or paper graphic recording
  • The face-to-face workshop takes place in one, half-day session (4 hours)
  • The digital workshop is typically broken into two sessions (2 hours + 2 hours)

After the workshop

Our team pores over all of the valuable information gleaned from the workshop and uses it to define your core brand elements. We present an initial slide deck draft for your feedback and then go through 1 to 3 rounds of revisions to get it just right. This deck is essentially the DNA of your brand in a single document, so it can also be provided to your stakeholders and marketing and communications teams to build and execute external communications.

  • Deliverables include a custom-designed brand development slide deck and graphic recording (digital or paper)
  • After the workshop, you’ll be able to apply what you’ve learned to your marketing, brand identity, and website

Here's what other brands are saying...

The professionalism, collaboration and the design they come up with is phenomenal.
Tracy Dormer
HR Director, Minto Explorations Ltd.
Their attention to detail and thorough, comprehensive process brought all the pieces together.
Jamie Kotlewski
Owner, Eastern Slopes Roasting Co.
Anyone looking for branding, design, development, or anything digital, Tiller is the partner you need!
Evan Kurland
Account Strategist, Directive Consulting
Anything we wanted tailored, they would accommodate. Great company!
Q William
Operations Consultant, Uniik Design
The work was incredible, they knew when to lead and when to follow.
Joel Klettke
Founder, Case Study Buddy
We have seen a notable increase in web traffic since the day we launched.
Don Fetherstonhaugh
President, The Garage Store
We look and sound so good! I’m still in shock at how smooth this process was.
Hannah Mans
Director of Marketing, Directive Consulting
They genuinely care about the success of your product.
Avi Silverberg
Director of Marketing, MyStrengthBook
Tiller offers the ability to add in almost any functionality you can think of!
Tayler Chykerda
Founder, StartRite
Their work is high quality and built to last.
Shelley Kuipers
CEO & Founding Partner, IOVIA
They are absolute professionals and have earned my trust.
Michael Anthony
Sr. Project Manager, Anstice Communications
We feel like we have our own virtual Product/Marketing team aligned with our objectives and committed to our success.
Trent Johnsen
Founder & CEO, liveweb
The crew was equally as excited about the project as I was.
Aaron Vickers
Managing Editor, FC Hockey
Within a year, we grew web leads by more than 80%.
Chantel Elliot
Senior Partner, Material Insight
The professionalism, collaboration and the design they come up with is phenomenal.
Tracy Dormer
HR Director, Minto Explorations Ltd.
Their attention to detail and thorough, comprehensive process brought all the pieces together.
Jamie Kotlewski
Owner, Eastern Slopes Roasting Co.
Anyone looking for branding, design, development, or anything digital, Tiller is the partner you need!
Evan Kurland
Account Strategist, Directive Consulting
Anything we wanted tailored, they would accommodate. Great company!
Q William
Operations Consultant, Uniik Design
The work was incredible, they knew when to lead and when to follow.
Joel Klettke
Founder, Case Study Buddy
We have seen a notable increase in web traffic since the day we launched.
Don Fetherstonhaugh
President, The Garage Store
We look and sound so good! I’m still in shock at how smooth this process was.
Hannah Mans
Director of Marketing, Directive Consulting
They genuinely care about the success of your product.
Avi Silverberg
Director of Marketing, MyStrengthBook
Tiller offers the ability to add in almost any functionality you can think of!
Tayler Chykerda
Founder, StartRite
Their work is high quality and built to last.
Shelley Kuipers
CEO & Founding Partner, IOVIA
They are absolute professionals and have earned my trust.
Michael Anthony
Sr. Project Manager, Anstice Communications
We feel like we have our own virtual Product/Marketing team aligned with our objectives and committed to our success.
Trent Johnsen
Founder & CEO, liveweb
The crew was equally as excited about the project as I was.
Aaron Vickers
Managing Editor, FC Hockey
Within a year, we grew web leads by more than 80%.
Chantel Elliot
Senior Partner, Material Insight

Case Study

See how we crafted an edgy new brand and set the stage for a phased go-to-market strategy.

See more

Let’s bring clarity to your brand.

Book a Call