You land in the wrong market
Figuring out where to play is critical. Marketing to a broad market and vague target audience is like taking a shot in the dark. You might hit the target. But the odds are stacked against you.
Brand Development
It’s more than guidance for your logo and website development. Brand development creates a strong foundation for your company’s go-to-market approach and long term winning strategy.
Skimping on brand development is a risk you can’t afford to take.
The most successful companies develop, deploy, and regularly revisit a comprehensive brand strategy to make purposeful and strategic marketing decisions. They don’t wing it. Neither should you.
You create confusion for your team
It’s easy to assume your team is all on the same page with your brand, business goals, and strategy. But are you sure? If your sales team thinks the brand goal is X, but marketing thinks it’s Y, are you really heading in the right direction?
You waste valuable time and budget
Sure, brand development strategies require time and money. But it costs a lot more if you don’t get it right the first time. If you focus your budget on the wrong strategy, you’ll burn through capital like crazy.
You move too slow and miss opportunities
Lack of clarity slows you down. It’s hard to know when and where to move next without alignment on your brand’s purpose, objectives, and priorities. Tech and SaaS companies lose momentum and often fail because a competitor seized a new market opportunity first.
Your bootstrapped brand can’t take you where you need to go. We can change that.
We’ve seen too many tech and SaaS businesses miss the mark with branding and never reach their full potential. That’s why we offer comprehensive brand development services including two workshops, to give you the solid brand foundation you need to scale your business and win in the market.
Start from scratch or fill in the gaps, we help with both.
We work closely with you to define your brand and create a powerful brand strategy. We audit any existing brand assets, create a comprehensive strategic brief, and then lead a discovery and development process where we create and refine your brand.
Participate in our Brand Development Workshop
Our Brand Development Workshop helps your business clarify your brand purpose, market positioning, audience personas, brand differentiators, brand character, and more. It’s the external perspective you need, in a fun and engaging format.
Get your whole team involved
Brand development is a collaborative process. Sales, marketing, customer service – every department sees your brand a little differently. We invite all relevant stakeholders to participate because the best ideas happen when we put our heads together.
Tiller definitely contributed to our recent success. The work they did on our logo and website gave us credibility and legitimacy with a whole new tier of audience.
We’ll give you the core brand elements you need for success.
-
Brand goals outline the 3 to 5 key things your brand and/or website needs to deliver for your business. The goals can incorporate qualitative (e.g. creative) and quantitative (e.g. revenue) elements.
-
A brand purpose outlines a higher purpose (the “why”) for your brand beyond simply revenue or business growth. It typically focuses on the positive change you want to create in the world for customers, communities, or society as a whole.
-
Audience personas detail 2 to 3 archetypes that represent the main stakeholders your brand is designed to appeal to, including their goals, needs, fears, and frustrations.
-
A competitive review summarizes the landscape in which you’ll be competing. It analyzes your competitors and their offerings, and gives insights into how you can outperform them.
-
Your brand positioning is a highly-focused single statement that carves out your unique value proposition in the market.
-
Brand differentiators separate your brand from all other competitors, outlining why a customer should choose you over them.
-
Brand character includes brand personality, which imbues your brand with key human qualities, making it relatable and helping your customers connect with it. It also includes brand voice, which gives your team clear guidance on the preferred tone and feel they should deliver in all written marketing communications.
Kick off your brand development with an interactive workshop
In the Brand Development Workshop, our team leads you through a creative process with your key team members where we explore the core brand elements of your brand. The workshop is typically conducted in two separate 2-hour sessions and can be conducted virtually.
Our resident artist creates a real-time graphic recording of the workshop to facilitate common understanding, identify key concepts, and create artifacts for the final deliverable and future use.
- Facilitated discussion with your team
- Defined core brand elements
- Custom deliverables for internal and external use