Top Agency Series: Building Your B2B SaaS Success Story
In this episode of the Inspired Insider Podcast, Chantelle Little, Founder and CEO of Tiller, shares the story behind growing a marketing agency purpose-built for B2B SaaS.
Host Dr. Jeremy Weisz explores how Chantelle transitioned from freelance web design to leading a team that now supports SaaS companies across North America. She talks about early challenges—like financial constraints and limiting beliefs—and the mindset shifts that helped her build a focused, scalable agency.
Chantelle also highlights the value of finding the right niche, hiring for growth mindset, and fostering collaboration across generations. The conversation offers a behind-the-scenes look at how agencies like Tiller evolve to meet the complex needs of high-growth companies.
Whether you're working with an agency now or thinking about what makes a great partner, this episode offers perspective on what it really takes to grow a marketing agency that can keep pace with SaaS.
Listen to the full episode here.
