Welcome to the Tiller Glossary, your inside track to understanding concepts and jargon related to branding, design, development, marketing, and more.



Backlinks are links from one website to another. Backlinking is an important factor for SEO that can help improve domain authority and search ranking.

Bounce Rate

A bounce rate is the percentage of website visitors who land on a web page and leave the page without taking any action.

Content Marketing

Content marketing is a form of online marketing that includes infographics, web pages, educational articles, podcasts, webinars, videos, and e-books.

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the exercise of increasing the number of website or mobile app users who perform a desired action.

Meta Description

In a Search Engine Results Page (SERP), the short descriptions found below the page titles and URLs are referred to as meta descriptions.

Off-Page SEO

Off-page SEO is a search optimization strategy that happens outside of your website. Factors include link building, social media shares, Google reviews, and more.

On-Page SEO

On-page SEO is the practice of optimizing web page content and HTML to improve organic search traffic and boost search engine rankings.

Responsive Web Design

Responsive web design is a method that uses coding strategies to optimize a website’s layout for viewing on various devices (desktop, tablet, and mobile).

Search Engine Optimization

Search Engine Optimization (SEO) is the practice of optimizing your website to increase the quantity and quality of your traffic via organic search engine results.


A sitemap (HTML or XML) is a file that contains a list of pages on your website.

Title Tags

A title tag is the clickable title of a webpage that appears on the Search Engine Results Page (SERP) and in a browser tab.

User Experience (UX) Design

User experience (UX) design is the process of creating user-friendly products that provide end-users with an easy-to-navigate and relevant digital experience.


WordPress is an open source content management system (CMS) used to build and manage business websites, eCommerce stores, blogs, and more.

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