Glossary

Welcome to the Tiller Glossary, your inside track to understanding concepts and jargon related to branding, design, development, marketing, and more.

SEO

Backlinks

Backlinks are links from one website to another. Backlinking is an important factor for SEO that can help improve domain authority and search ranking.

Content Marketing

Content marketing is a form of online marketing that includes infographics, web pages, educational articles, podcasts, webinars, videos, and e-books.

Meta Description

In a Search Engine Results Page (SERP), the short descriptions found below the page titles and URLs are referred to as meta descriptions.

Off-Page SEO

Off-page SEO is a search optimization strategy that happens outside of your website. Factors include link building, social media shares, Google reviews, and more.

On-Page SEO

On-page SEO is the practice of optimizing web page content and HTML to improve organic search traffic and boost search engine rankings.

Responsive Web Design

Responsive web design is a method that uses coding strategies to optimize a website’s layout for viewing on various devices (desktop, tablet, and mobile).

Search Engine Optimization

Search Engine Optimization (SEO) is the practice of optimizing your website to increase the quantity and quality of your traffic via organic search engine results.

Title Tags

A title tag is the clickable title of a webpage that appears on the Search Engine Results Page (SERP) and in a browser tab.

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