Glossary

Welcome to the Tiller Glossary, your inside track to understanding concepts and jargon related to branding, design, development, marketing, and more.

Marketing

Backlinks

Backlinks are links from one website to another. Backlinking is an important factor for SEO that can help improve domain authority and search ranking.

Content Marketing

Content marketing is a form of online marketing that includes infographics, web pages, educational articles, podcasts, webinars, videos, and e-books.

Customer Experience

Customer experience is the sum of all interactions a customer has with your brand throughout the customer journey, both direct and indirect.

Minimum Viable Product

A minimum viable product (MVP) is an early version of a product that is launched into the market with just enough features to attract early customers and begin collecting valuable information.

Off-Page SEO

Off-page SEO is a search optimization strategy that happens outside of your website. Factors include link building, social media shares, Google reviews, and more.

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