Welcome to the Tiller Glossary, your inside track to understanding concepts and jargon related to branding, design, development, marketing, and more.


API Integrations

An application programming interface (API) connects the flow of data between two or more computers or software applications. In other words, API integrations allow your programs and devices to talk to each other.


Backlinks are links from one website to another. Backlinking is an important factor for SEO that can help improve domain authority and search ranking.

Brand Development

Brand development is the continuous process of defining, refining, and testing your overall brand strategy.

Content Marketing

Content marketing is a form of online marketing that includes infographics, web pages, educational articles, podcasts, webinars, videos, and e-books.

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the exercise of increasing the number of website or mobile app users who perform a desired action.

Customer Experience

Customer experience is the sum of all interactions a customer has with your brand throughout the customer journey, both direct and indirect.

Graphic Design

Graphic designers manage the visual identity of a brand from the logo to the colour palette to the illustrations. Graphic design is often used in a wide range of marketing materials.  

Logo Design

Logos imbue your brand’s overarching messaging, feeling, or story within one graphic or glyph. 

Minimum Viable Product

A minimum viable product (MVP) is an early version of a product that is launched into the market with just enough features to attract early customers and begin collecting valuable information.

Off-Page SEO

Off-page SEO is a search optimization strategy that happens outside of your website. Factors include link building, social media shares, Google reviews, and more.

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