Application Development

What is application development?

From analysis and UX/UI design through to development and support, mobile and web application development is the process of creating software that helps the end-user perform specific tasks.

What does an App Developer do?
  • Creates prototypes for the application according to the specifications
  • Writes quality code to create the completed applications within a set amount of time
  • Performs quality assurance testing before and after launch
  • Troubleshoots and debugs the application
  • Evaluates existing applications and adds new features, reprogramming them or completing updates
  • Develops documents and handbooks for the design and code for the application
Markers of successful application development
Responsive and Fast

Your app delivers the speed to keep users engaged, no matter what device they’re using.


Your app can easily handle a high volume of users without crashing or slowing.


All user data is safe and secure from breaches and hackers.

Quality Code

Your coders are highly experienced with API Integrations and front-end QA. 

Related Terms

Brand Strategy

Brand strategy involves translating your technical offering into a clear value proposition and backing it up with a messaging framework and brand personality you can own.

Anchor Text

Otherwise known as link text, a link title, or a link label, anchor text can be described as clickable words or phrases within a hyperlink that connects two web pages.

Search Engine

Database tools that help users find content on the World Wide Web. Once a user enters a keyword or search query, search engines curate a list of the most relevant webpage URLs, images, or videos, known as the Search Engine Results Page (SERP).