Author: Chantelle Little

Chantelle founded Tiller in 2008 at just 19 years old and has since scaled it to a multi-million dollar agency with clients across Canada and the U.S. She is an active supporter of the tech ecosystem and is deeply passionate about elevating B2B brands to reach their true potential. She was named an EY Entrepreneur of the Year Finalist (technology category) and is widely known for her motto: No Ceilings.
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Chantelle Little, Founder of Tiller, on her laptop at a coffee shopChantelle Little, Founder of Tiller, on her laptop at a coffee shopChantelle Little, Founder of Tiller, on her laptop at a coffee shopChantelle Little, Founder of Tiller, on her laptop at a coffee shopChantelle Little, Founder of Tiller, on her laptop at a coffee shopChantelle Little, Founder of Tiller, on her laptop at a coffee shopChantelle Little, Founder of Tiller, on her laptop at a coffee shop
Tiller
6 min read

Letter from the Founder 2025

Tiller's Founder and CEO Chantelle Little reflects on personal leadership growth as the key to creating exponential organizational impact.

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Web Design, Brand
10 min read

The post M&A website playbook for CMOs

Here’s what we’ve learned as a B2B SaaS agency about the strategy, timing, and technical lift behind successful post M&A websites.

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Tiller, Brand, Design
4 min read

Owning our brand — and our future

Tiller recently refreshed our agency brand, and it's our most mature update yet. Our CEO, Chantelle Little, shares the how and why behind the brand update.

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Brand, Marketing
10 min read

How SaaS CMOs can build brand equity in a saturated market

This article covers strategic approaches B2B SaaS CMOs can take to build strong brand equity that drives revenue. It includes how to measure brand equity, and real examples from SaaS companies who have built high-performing brands.

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Chantelle Little, Founder & CEO of Tiller, shown in various places in the office at once, representing transformational change.Chantelle Little, Founder & CEO of Tiller, shown in various places in the office at once, representing transformational change.Chantelle Little, Founder & CEO of Tiller, shown in various places in the office at once, representing transformational change.Chantelle Little, Founder & CEO of Tiller, shown in various places in the office at once, representing transformational change.Chantelle Little, Founder & CEO of Tiller, shown in various places in the office at once, representing transformational change.Chantelle Little, Founder & CEO of Tiller, shown in various places in the office at once, representing transformational change.Chantelle Little, Founder & CEO of Tiller, shown in various places in the office at once, representing transformational change.
Tiller
5 min read

Letter from the Founder 2024

Read Chantelle Little's annual Letter from the Founder to find out what inspired Tiller’s “transformation year” and how she’s rallying the team around it